Midway Light Lager

“The first beer made to be shotgunned,” Midway Light is a light lager branded and designed to embody the campus bar Midway on High. Inspired by Americana classics like Marlboro and Budweiser, this beer brings nostalgia to college parties everywhere. Available now in carryouts all over Ohio!

Role: brand identity design, brand strategy, art direction, illustration, packaging design, photography

CREDITS:

Agency: A&R Creative Group
Art Direction: Rachel Meiring
Design Direction: Rachel Meiring
Packaging Design: Rachel Meiring
Photography: Rachel Meiring
VIdeography: Serenity Stroll

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