Fourth Street Taproom & Kitchen

Fourth Street Taproom & Kitchen got a complete rebrand from the logo to the interior. The brand went from nonrememorable, to bold, experimental, and contemporary. The logomark came from a once symbolic mascot, a tiger plush sitting on top of the bar, now immortalized in the new logo.

Role: brand identity design, brand strategy, art direction, illustration, production design

CREDITS:

Agency: A&R Creative Group
Art Direction: Rachel Meiring
Design Direction: Rachel Meiring
Production Design: Rachel Meiring

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