Birkenstock

Birkenstock wanted to develop a digital-first campaign to increase awareness of the brand as active recovery footwear for runners through a series of real runners' stories. The creative spoke directly to runners using insider language about recovery features and benefits because runners know how much recovery matters. And runners know Birkenstock.  

Ultramarathoners Arden Young and Scott Jurek’s stories drove the narrative across the Birkenstock website, paid media, and social assets, supported by campaign visuals focused on the symmetry and contours between the human body and Birkenstock's footbed: “You are designed for running. Birkenstock is engineered for recovery.”

Role: creative + production design