Proudly Co.

Founded by Gabrielle Union-Wade and Dwayne Wade, Proudly™ creates cleaner, functional baby care products specifically formulated to nourish all shades of melanated skin. The Charles Group helped launch the line with full-funnel strategy and creative from e-commerce/website, organic/paid social, email campaigns and comprehensive brand book.

Role: creative + production design

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CREDITS:

Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction: Liam Speranza, Ari Colliard
Production Design: Rachel Meiring, Isaiah Smith
Copywriting: Julia McVeigh
Photography & Videography: DiChen Chen, Bluelight Studios
Production: Harry Baruch, Clare Stukel, Angicel Morales

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