The Crust

The Crust was created to be a ghost kitchen inside of The Crest, a farm-to-table restaurant adorned with a sheep logo. A play on words (both in logo and name), this wolf in sheep’s clothing ghost kitchen slang Neopolitan-style pizzas at the bar and for delivery only. The brand activated in numerous ways from a mid-west inside joke as a billboard to secret coaster menus and a collaboration with a local hot sauce company.

Role: brand identity design, brand strategy, art direction, illustration, photography, production design