Russell Athletic

For over 120 years, Russell Athletic has led the charge on athletic apparel. A comprehensive creative strategy that focused on their authenticity was brought to life through a brand refresh, campaign photoshoot, and editorial catalog that celebrates their history with a new creative positioning statement, Stitched for Authenticity™. As a part of Russell Athletic’s larger strategic and creative refresh, The Charles Group produced a comprehensive brand book, campaign photoshoot, editorial catalog, and swatch book.

Role: design direction, production design