Soma Intimates

Soma Intimates creates women's lingerie and intimates. We were asked to develop an evergreen campaign highlighting Soma bras' diversity, innovation, and functionality. Strategically, we focused on the consumer’s need state, and why she should care specifically about Soma bras in an oversaturated market.

Role: art + design direction, production design

CREDITS:

Agency: The Charles Group
Creative Direction: Samantha Edwards, Heather Thill
Art Direction: Rachel Meiring
Production Design: Rachel Meiring, Juyeon Kang

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