South Chicago Packing

South Chicago Packing creates luxury animal cooking fats with a focus on Wagyu Beef Tallow. The brand had little to no digital footprint in the consumer space. Within three years, The Charles Group grew South Chicago Packing’s presence on Instagram from less than 500 to more than 17.9k followers passionate about cooking with animal fats through the use of influencer marketing, UGC, brand building, and community management. Including the launch of the first non-aerosol Wagyu Beef Tallow Spray on the market in June 2023.

Role: design direction, production design, community management, content planning